DESIGN PHILOSOPHY
HOME MENU OF SERVICES DESIGN PHILOSOPHY BIOGRAPHY PHILANTHROPY CONTACT	Cheri Johnson Design Studio upholds its values in every project. Following these philosophies is one of the reasons clients find completing a project with the Cheri Johnson Design Studio a fulfilling and positive experience. Design means being irreverent of rules; it is an expression of individuality, imagination, and whim, not a product of trends encumbered by fixed formulas. Balance, symmetry, and flow are important principles; the interaction between aesthetics and how the space is physically used should not be under-estimated. The responsibility of the designer is to help clients fulfill their particular design dreams and needs, rather than merely his/her own. The designer’s style, therefore, must interact uniquely with each new client in a collaborative process that reflects the client’s personal lifestyle. A good designer is a listener and a collaborator, a communicator in addition to a creator.
	Responsible design is sustainable design, and when possible supports a renewable life cycle from material sourcing to production to product use, and eventually, to demolition and recycling. Johnson’s inspirations include the diversity of unique peoples and places that come from travel experiences. As the ultimate inspiration, nature inspires Johnson with a reverence for texture, and an inclusion of natural elements in dynamic conversation with each other. Good design is in the details. Comprehensive development of a design allows even the most minute elements in the design process to become special eye catchers in the finished product.